Our Investment Thesis
Investing in What Moves West Texas Forward
We back companies that create jobs, keep talent local, and build lasting value in our region—then stay in the room to help them grow.
Companies We're Proud to Back
A look at the businesses in our portfolio today—and what they say about the kinds of deals we pursue.
SitePro
Scaling a Lubbock company and keeping it local
SitePro builds software that automates water management for oil and gas operators, digitizing infrastructure that used to be monitored by truck. Our members invested early and then watched national capital follow, including Cottonwood Venture Partners and Khosla Ventures across later rounds. The company still runs out of Lubbock, employing dozens of people who would otherwise have taken those jobs somewhere else.
Good Line Beer Co.
Backing exceptional West Texas brick-and-mortar companies
Good Line is a craft brewery in Lubbock's Tech Terrace neighborhood, founded by two former Austin beer writers who moved here and built it from a garage operation. In 2025 it was named Texas Brewery of the Year in its class—the first time the title went to a brewery outside the state's major metros.
Seraph Hub Fuel Fund
Targeted fund investing with West Texas synergies
We helped launch the Seraph Hub Fuel Fund alongside Texas Tech Research Park, Seraph Group, and seven other regional partners to create the first venture fund of its kind in West Texas. The fund targets seed-stage agriculture technology companies with checks of $100,000 to $250,000. Investing in the fund extended our reach into deals no single angel group would have sourced on its own.
Metaphite
Ag tech investments in the future of West Texas
Metaphite is developing crop gene technology that allows plants to metabolize phosphite as their sole source of phosphorus. This trait cuts fertilizer requirements and suppresses competing weeds, which cannot process it. The science originates from Texas Tech—a research strength that already exists in this region. Agriculture technology built on West Texas research, solving West Texas problems, is exactly the kind of deal we look to facilitate.
Performance & Results
A Track Record of Realized Exits
Belief in West Texas founders has produced real returns for our members. Here are companies our members backed that have since exited.
Onit
Houston legal-operations software; recapitalized by K1 Investment Management
Return4xHold4 years
TenantCloud
Property management software for independent landlords; acquired 2021
Return3xHold4 years
NuPark
Lubbock license-plate-recognition parking platform; acquired by Passport in 2018
Return2xHold2 years
Past performance reflects specific realized investments and is not a guarantee of future results.
Where We Invest
We look for companies across these areas—especially those with a genuine connection to West Texas talent, research, and markets.
Growth Capital
Established businesses with proven traction that are ready to scale with the right capital and connections behind them.
Brick-and-Mortar
Exceptional physical businesses—hospitality, retail, and consumer concepts—that strengthen the character of West Texas communities.
Software
Companies building software that solves real problems, from industrial automation to platforms that can scale well beyond the region.
Life Sciences
Health, biotech, and research-driven ventures—often anchored in the science and talent coming out of our universities.
Agricultural Technology
Ag tech built on West Texas research and solving West Texas problems, from crop science to the tools that modernize the field.
Also Exploring
Our thesis keeps growing. We're actively looking at new industries and organization types, including:
- Advanced manufacturing and industrial innovation
- Energy, water, and cleantech solutions
- Healthcare services and medical technology
- Consumer brands with regional roots and national potential
- Targeted and specialty investment funds
- Mission-aligned organizations strengthening the local economy
Think Your Company Fits Our Thesis?
If you're building something with roots in West Texas, we want to hear from you. Apply for funding or reach out to start the conversation.